Beijing CreditEase Wealth Management Co., Ltd. (CreditEase Wealth Management, referred to as CreditEase Wealth) is a private wealth management company that provides wealth management, asset allocation, investment consultation, financial planning, and family office services for high-net-worth individuals and institutional investors in China. Founded by An Lixin in 2006 in Beijing, the company currently has nearly 30 branches nationwide and manages over 100 billion yuan in assets.
The primary clientele of CreditEase Wealth includes high-net-worth individuals and institutional investors in China. Below are the main customer groups of CreditEase Wealth.
- High-net-worth individuals: Typically refers to individual clients with significant wealth accumulation.
- Family businesses: Family enterprises or members requiring long-term wealth planning and succession.
- Professionals: High-income and high-potential professionals such as doctors, lawyers, accountants, and senior executives.
- Global investors: Overseas Chinese investors and foreign investors.
- Retirement planners: Providing financial planning and asset management services for individuals approaching or in retirement.
CreditEase Wealth’s investment strategy is based on global asset allocation, diversified investment portfolios, and risk management principles. Through long-term investment, research, and analysis, it aims to achieve clients' financial goals and secure stable returns. Here are the main investment strategies of CreditEase Wealth.
- Global asset allocation: Diversifying clients' assets across different asset classes and markets globally, providing corresponding allocation recommendations.
- Diversified investment portfolio: Investing client funds in various asset types such as stocks, bonds, commodities, and real estate.
- Risk management: Adjusting investment portfolios in a timely manner according to clients' risk tolerance and investment objectives to adapt to market changes.
- Long-term investment: Advocating a long-term investment philosophy and encouraging clients to adopt a long-term holding strategy.
- Professional research and analysis: Conducting in-depth research and analysis of the global economy, financial markets, and investment fields to provide clients with investment advice and decision support based on professional analysis.
As a private wealth management institution, CreditEase Wealth's main products include the following categories.
- Sunshine private equity funds: Primarily includes private securities funds, private equity funds, and private debt funds.
- Mutual funds: Primarily includes equity funds, mixed funds, bond funds, and money market funds.
- Overseas funds: Primarily includes overseas equity funds, overseas bond funds, and overseas real estate funds.
- Fixed income: Primarily includes bank wealth management, trust management, and asset management plans.
- Trusts: Primarily includes real estate trusts, business trusts, and financial institution trusts.
- Insurance products: Various insurance products, including life insurance, health insurance, and accident insurance.
- Other value-added services: A series of other value-added services, including financial planning, estate planning, tax planning, and global asset allocation.
The investment scope of CreditEase Wealth (CreditEase Wealth Management) covers multiple fields and asset classes to meet the diverse needs and risk preferences of clients. The following are the common investment scopes at CreditEase Wealth.
- Equity investment: Participating in corporate equity investment through stock investments.
- Bond investment: Primarily includes government bonds, corporate bonds, and convertible bonds in the bond market.
- Private equity investment: Participating in equity investment of unlisted companies through private equity funds.
- Real estate investment: Primarily includes sectors such as commercial real estate, residential real estate, and property funds.
- Global asset allocation: Includes global markets across different countries, regions, and asset classes.
- Quantitative investment: Utilizing data analysis and algorithm models for trading decisions in quantitative investment.
Additionally, CreditEase Wealth offers other investment products and services such as directional issuance products, fund investments, and insurance products.
