LBank is expanding beyond crypto assets into stocks and commodities, allowing users to gain exposure to moves in shares such as Nvidia without directly owning the underlying stock. The move reflects a broader effort by crypto exchanges to capture trading demand linked to artificial intelligence, economic policy and traditional markets heading into around 2027.
Kaia Wong, LBank’s vice president of markets and partnerships, said users want to trade “opportunities beyond crypto” on platforms they already know. LBank currently offers more than 250 stock and commodity trading pairs, while daily trading volume in its traditional-finance products has peaked at more than $3 billion.
Stock-linked products are not direct share ownership
When users buy an Nvidia-related product on LBank, they receive an instrument linked to the stock’s price rather than Nvidia shares themselves. Wong described the product as a “stock-linked instrument,” meaning its economic exposure and trading experience may differ from buying the shares through a traditional brokerage.
The distinction matters for traders. A familiar ticker or company name does not mean the user owns an interest in that company. Product structure, settlement, trading hours, liquidity and potential counterparty arrangements can all affect the outcome of a transaction. As similar products appear across trading platforms, users need to establish what asset they are actually buying before placing an order.
Tokenized stock value has grown 395% in a year
The tokenized stock market is also expanding. On-chain data puts the outstanding value of tokenized stocks at about $3.17 billion, up 395% from a year earlier. The figure measures the value of assets outstanding on-chain, not trading volume, and therefore does not directly show how much the market has turned over.
For crypto exchanges, stock-linked products offer a way to connect traditional financial assets with an established crypto user base. For users, the wider menu also makes it important to distinguish between share ownership, price exposure and assets represented on a blockchain.
LBank combines brand partnerships with a 5 million USDT campaign
LBank is also using partnerships with cultural brands to make the platform more recognisable as it attracts users to new markets. Its partners include Nobody Sausage and Pudgy Penguins. Wong said the exchange wants trading to “have a voice and a face,” reducing the sense of distance in a market where products can look highly similar.
A partnership with Pudgy Penguins in August included a campaign worth a total of 500,000 USDT, combining brand marketing with trading incentives. Wong said rewards can encourage users to make a first trade, but may not create lasting and stable trading volume.
She said users ultimately return when a platform offers markets they genuinely care about and maintains a reliable trading experience. Wong described retention as a key performance factor for the exchange. The interview did not disclose LBank’s specific retention figures.
Robinhood-linked tokens receive a dedicated trading section
LBank’s expansion also extends to emerging blockchain ecosystems. After Robinhood launched its public mainnet in July, LBank created a dedicated section for tokens associated with the network.
Wong said the platform assesses each token separately, reviewing project quality, disclosures, holder structure and available liquidity. She also stressed that Robinhood’s name appearing in connection with a blockchain network does not mean the company endorses every token issued on that network. For buyers, the platform providing custody or a trading venue may not be the same organisation responsible for a particular asset or project.
A displayed price does not guarantee an executable sale
For new-token trading, the ability to sell smoothly is as important as the purchase price. If there are not enough buy orders near the displayed price, a sell order may move down through the order book and execute below the user’s expectation.
Wong said exchanges should provide transparent information and apply consistent matching rules. Beyond headline trading volume, she said execution quality can show whether a market is actually serving users. A larger number of listed assets increases choice, but the liquidity behind each trading pair determines how quickly users can transact and how far the execution price may deviate.
“100x” claims need to be separated from user outcomes
LBank’s promotion of “100x gems” has also raised questions about how returns are presented. Wong characterised the phrase as a headline or reference to historical results, rather than a promise of what the average user will achieve. She acknowledged that many tokens do not follow the same upward path over time.
For early-stage projects, changes in volatility and liquidity can directly affect realised returns. A token’s highest historical gain does not show that ordinary users could have achieved the same result. Actual profit or loss depends on the user’s entry price, holding period and eventual sale price. When liquidity falls, the difference between a theoretical gain and an executable market outcome can widen.
A broader trading menu raises the importance of product explanations
LBank’s 11th-anniversary theme is “Come as you are.” Wong said the platform needs to serve users at their current level of experience and help them progress at their own pace.
As the exchange extends its menu from assets such as Bitcoin to stock-linked instruments, commodities and new-chain tokens, the challenge is not simply to add more products. A user accustomed to trading Bitcoin still needs to understand, before buying an Nvidia-related product, that the position represents price exposure rather than ownership of the stock. The user must also consider the product’s liquidity, matching rules and settlement arrangements.
For exchanges, the clarity of this information before an order is placed will directly affect the trading experience as the product range expands. For users, the name and displayed price are only the starting point; the asset structure and actual execution conditions still need to be checked separately.