With the gradual popularization of open-ear headphones in the Chinese market, the master Bluetooth chip, as their most core component, has become a critical link in the upstream industrial chain. Open-ear headphones use an in-ear design, utilizing bone conduction or air conduction technology, allowing users to perceive the surrounding environment while listening to music. The master Bluetooth chip not only determines the basic functions of the headphones but also greatly influences the user experience.
According to statistics, in 2023, 41% of popular open-ear headphones (OWS) adopted Hengxuan Technology’s master Bluetooth chips, with this proportion being 36% in the first half of 2024. Currently, the Chinese market for master Bluetooth chips presents a highly concentrated competitive landscape. The mid-to-high-end market is dominated by brands like Qualcomm and Hengxuan Technology, while the low-end market is led by brands such as JL Jie Li and Zhongke LANXun. Geographically, Guangdong Province is the main hub of this industry, with more than two-thirds of the core manufacturers located there.
As the technology of open-ear headphones continues to develop, competition in the market for master Bluetooth chips will become increasingly fierce. In the future, various brands will engage in deeper competition in terms of technological innovation and market share.
