China's upstream open-back headphone market: fierce competition among Bluetooth chipmakers.

TraderKnows
TraderKnows
09-19

In China's open-ear headphones market, core upstream components are concentrated on the main Bluetooth control chip. The market competition is highly concentrated, with Guangdong becoming the primary production area.

With the gradual popularization of open-ear headphones in the Chinese market, the master Bluetooth chip, as their most core component, has become a critical link in the upstream industrial chain. Open-ear headphones use an in-ear design, utilizing bone conduction or air conduction technology, allowing users to perceive the surrounding environment while listening to music. The master Bluetooth chip not only determines the basic functions of the headphones but also greatly influences the user experience.

According to statistics, in 2023, 41% of popular open-ear headphones (OWS) adopted Hengxuan Technology’s master Bluetooth chips, with this proportion being 36% in the first half of 2024. Currently, the Chinese market for master Bluetooth chips presents a highly concentrated competitive landscape. The mid-to-high-end market is dominated by brands like Qualcomm and Hengxuan Technology, while the low-end market is led by brands such as JL Jie Li and Zhongke LANXun. Geographically, Guangdong Province is the main hub of this industry, with more than two-thirds of the core manufacturers located there.

As the technology of open-ear headphones continues to develop, competition in the market for master Bluetooth chips will become increasingly fierce. In the future, various brands will engage in deeper competition in terms of technological innovation and market share.

商务 英语

商务合作 Telegram Eng

Risk Warning and Disclaimer

The market carries risks, and investment should be cautious. This article does not constitute personal investment advice and has not taken into account individual users' specific investment goals, financial situations, or needs. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their particular circumstances. Investing based on this is at one's own responsibility.

The End

Wiki

Macroeconomics

Macroeconomics is the study of the overall economic activities of a country or region, focusing on the aggregate behavior and performance of the economy.

Organization

You Missed

Risk Warning

TraderKnows is a financial media platform, with information displayed coming from public networks or uploaded by users. TraderKnows does not endorse any trading platform or variety. We bear no responsibility for any trading disputes or losses arising from the use of this information. Please be aware that displayed information may be delayed, and users should independently verify it to ensure its accuracy.

Contact Us

Social Media

Region

Region

Contact