Netflix is replacing the executive overseeing its film and series businesses, with former Fox and Disney executive Peter Rice set to take over from Bela Bajaria. The leadership change comes as Netflix shares have weakened and growth in user engagement faces pressure, putting the company’s content strategy under investor scrutiny.
Content decisions shape the films and series available on the platform, with implications for how long subscribers watch and whether they stay. The new appointment therefore comes at a time when Netflix is balancing investment in programming with expectations for continued growth.
Bajaria to leave role she has held since 2023
Bajaria has led Netflix’s film and series businesses since 2023. During her tenure, the content team has been responsible for delivering popular titles, sustaining viewing activity and supporting the platform’s growth. Netflix has announced that she will leave the role but has not provided further details about the departure.
The company’s challenge extends beyond the performance of any single title. Competition across streaming remains intense, and platforms need to keep audiences engaged while managing the potential effects of slower growth on revenue expectations and valuation. The change in leadership will be watched for what it signals about Netflix’s approach to content and its growth pressures.
Peter Rice to take charge of content
Rice, who previously held executive roles at Fox and Disney, brings experience managing media and entertainment businesses. Netflix has not outlined his priorities, including whether he plans to change content acquisitions, original production, film and series releases, or efforts to improve user engagement.
With Netflix shares under pressure and engagement growth facing headwinds, investors and industry observers are likely to focus on any changes to the company’s programming mix, resource allocation and project schedules. The appointment was announced on October 15, 2026. Netflix has not disclosed further details about the transition.