Esports company Ninjas in Pyjamas has added machines to its Bitcoin mining operation, expanding a business that exposes it to cryptocurrency prices, competition for network hashrate and energy costs. The move indicates the company is continuing to build its mining capacity rather than keeping the venture at the pilot or promotional stage.
Mining expansion details remain undisclosed
The company has not disclosed how many machines it added, their models or deployment locations, or how much hashrate the expansion will bring. It has also provided no figures for the investment or the amount of Bitcoin the additional capacity is expected to produce.
Bitcoin miners use specialized equipment to process network transactions and earn revenue from block rewards and transaction fees. Adding machines can increase an operator’s share of total network hashrate, but does not guarantee higher profits. Returns also depend on Bitcoin’s price, total network hashrate, mining difficulty, equipment efficiency and electricity prices.
Revenue depends on hashrate and operating costs
For Ninjas in Pyjamas, a larger fleet brings costs for equipment, facility deployment, maintenance and ongoing power consumption. Bitcoin’s mining difficulty adjusts with the network’s total hashrate. As more machines join the network, the share of block rewards available to each machine can come under pressure, making energy efficiency and operating costs central to profitability.
Bitcoin price movements also affect the value of mining revenue. If the price falls while electricity, hosting and maintenance costs remain unchanged, miners may face greater pressure on cash flow. More efficient equipment or lower operating costs could improve output per unit of expense, but the company has not reported revenue, profit or cash-flow figures for its mining business. The expansion’s effect on its overall financial performance therefore cannot yet be quantified.
Esports company adds exposure to crypto and energy markets
The move highlights the overlap between esports businesses and the digital-asset industry. Bitcoin mining may offer esports companies another source of revenue, while linking their operating results more closely to crypto and energy-market conditions. Assessing the new machines’ contribution will require further disclosures on hashrate, Bitcoin production, operating costs and the company’s approach to holding any mined coins.
As of October 20, 2026, the available information confirms that Ninjas in Pyjamas has expanded its Bitcoin mining operation, but gives no further details on fleet size or financial performance. Deployment progress, changes in hashrate, and future cost and revenue figures remain the key details to watch.